who we are

Who We Are

Kate and Danielle are best friends. They are not related. They did not grow up together. They didn’t share backyard fences and go to summer camp together. They did not meet in middle school, or high school either. They were on opposite sides of the continent for most of these seasons. While Danielle was finishing college, Kate was becoming a mother. They didn’t meet at work, although Danielle was becoming a bootcamp instructor across the street from the Starbucks where Kate worked in Huntington Beach. They still managed to never cross paths. Kate met Danielle in a cycling class she tried very hard not to attend for quite some time until her hairdresser finally convinced her to book a bike in the back of the room. The invisible strings intersect paths, catch hold in a cross stitch, and weave a friendship together. Kate saw the same thing Danielle believed in with her whole heart. In these small moments, a daily practice was born. Your daily practice. When two forces attach to the same sense of purpose, it is exponentially magnified. The community grabs a hold, and a star is born from the buzz of energy between all of these magnificent things.

Do you know how important it is to save your own life? How valuable it is to find a connection to your own purpose and pursue it one day at a time, relentlessly, no excuses, no matter what? Do you recognize how empowering it is to build a community around this? Wear matching colors to every cycling class and suddenly something much bigger rolls into motion. It’s not about the matching blue sports bras, you know that right? It’s about the shared pursuit. We belong to this same pursuit, this same obsession, this same madness that drives us to do great things, to access our potential, to influence the tides of change. It’s about finding what matters to you. Because then it matters to me too. Accountability. Uniforms on for the front line of battle. We belong together. Saves your life every time. Your daily practice. Because your life depends on it.

danielle

co-founder & director of performance coaching

Born in Boston, no accent to show for it, but she wears Timberlands with the tags on and curses like a townie when she’s coaching. Tattoos up and down her left arm because she was trying really hard to figure herself out during her twenties. Graduated from USC with an English degree, a deactivation from her sorority, and a bit of an eating disorder and a drug problem. Perfectionism is hard to maintain without some maladaptive coping mechanisms. Can’t let anyone know you’re struggling or you won’t be trusted right? She moved to a horse ranch in Arizona where she considered remaining forever, smoking cigarettes and sipping whiskey around bonfires. Afternoon horseback riding and early morning sunrise runs, what’s not to love? But her deeper dream of becoming a teacher kept nagging at her insides. She got her Masters in Education from UC Berkeley and taught High School English for three years. Dreams are supposed to feel really good, aren’t they? There was a gaping hole she couldn’t comprehend and she just kept pouring liquor into it to silence the sound of something missing. She got fired because depression kept her in bed for too long. Couldn’t get up, wouldn’t get up. She ended up in rehab in 2016. Her first of 3. She failed a lot at sobriety. Got married, got drunk, got divorced. Found fitness but lost all her jobs in it because she kept relapsing. She finally got it to stick. Committed to a year in a sober living to make sure of it. Started coaching. Saved her own life, one day at a time. Yoga and cycling, primarily. Bootcamps and personal training if you want it. Got her Masters in Sport and Exercise Performance Psychology at CSULB. Found her husband at a GritCycle studio. Found her best friend there too. Had a baby, started a business. Now here we are. Brick by brick, baby, you gotta be the one to build it. Do the thing. Start when you’re ready. Good thing ready is not a feeling, but an action. So start now, yeah? Welcome to your daily practice.

kate

co-Founder & creative director

Kate grew up next to the ocean in San Diego. She’s bright like sunshine, but she’s got a dark side. A lot of people told her she would be just like her mom and struggle with her mental health too. Doctors get away with throwing prescriptions at that. She believed them for a while. Took pills to solve a problem that didn’t exist. Numbed out the childhood trauma and then ran from it. She loves music and worked for a concert promoter. Obsessed with the behind-the-scenes production component, but ended up on stage with Stevie Nicks once for fun. Greenday popped her into a music video too. Catch her twirling her baton. Started her own company, promoted clothing brands in action sports, and modeled for a bit. That’s why our outfits are so good. Got married, had a daughter, then had twins. Three girls and only in her twenties, she made it work because she’s a boss like that. A barista at Starbucks, she's the queen of caffeine. Helps when you have to drive to and from water polo tournaments for years on end. Lost herself a little in motherhood but found her way back home again through fitness. She realized how far away she had traveled from her own sense of self. Movement guided her back to strength. She might not be here without it, honestly. Stopped drinking in 2022 when she realized it didn’t do a damn good thing for her. Got off the meds too, they were making her depressed. Sometimes you have to take the reins on your own life. Take an internal inventory. Bandaids don’t cover bullet holes. Self-awareness into action? That will do the trick.